The Sharp Healthcare All-Staff Assembly provides a compelling example of how to engage, educate, and emotionally connect your workforce with your brand. Take a look at this short video to see how this annual event helps keep the thousands of Sharp staff, partners, and volunteers motivated, aligned, and focused on delivering The Sharp Experience. DLYohn Brand […]
Brand-as-Business
02.02.16
Troubleshoot Your Business
Has your growth stalled? Do you struggle to become more innovative? Do you think you’re losing control of your brand? Are you concerned you haven’t figured out your new business strategy? …your customer experiences? …or your employee morale? In the 25+ years I’ve been helping business leaders address significant challenges like these, I’ve discovered that there […]
Here’s an interview with Jeffery Sears, CEO at PIRCH, a premium retailer of appliances, plumbing, and home fixtures. I spoke with Jeffery during the research for my new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and in the book I highlighted the brand for sweating the small stuff because of PIRCH’s devotion to […]
01.14.16
Extraordinary Experiences Interview with Cheryl Bachelder, CEO of Popeyes Louisiana Kitchen
Here’s an interview with Cheryl Bachelder, CEO of Popeyes Louisiana Kitchen. I spoke with Cheryl during the research for my new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do. As you will hear, Popeyes is a unique regional fast food brand that underwent a dramatic transformation. Take a listen to the interview to […]
01.12.16
The Association Brand Gap
Shakespeare may have once asked, “What’s in a name?” and generally I subscribe to the notion that selecting the right brand name isn’t as important as developing the right associations for it. But sometimes names really matter — and they definitely do in the case of professional associations if they want to close the association […]
What do Mitch Joel, Mark Di Somma, Adam Toporek, Jeannie Walters, Mike Wittenstein, and yours truly have to say about customer experience and brand-building? Check out this slideshare of quotes, Great Brands Create Extraordinary Experiences. These nuggets of wisdom are culled from a series of interviews I had with business thought-leaders about my new book, Extraordinary Experiences: […]
11.10.15
What Is Customer Experience
Customer experience is one of those terms that mean different things to different people. Like “brand,” “marketing,” and “customer centricity,” the understanding and practice of customer experience varies greatly depending on who you ask. What is customer experience? Customer Experience Definition I define it as the sum of all interactions a customer has with […]
11.03.15
Guy Kawasaki on Enchanting Brands
What do great brands do? Guy Kawasaki would suggest — and I would agree — that great brands are enchanting brands — they fill people with great delight. Great brands change people’s hearts, minds, and actions — including inspiring them to buy something, but it’s usually about more than that. […]
Looking for some inspiration about creating extraordinary experiences? Need some insights on great retail customer experiences? Check out this new slideshow, featuring the Top 10 Quotes from my new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do. Top 10 Quotes from Extraordinary Experiences from Denise Yohn My new book Extraordinary Experiences profiles seven […]
You’ve got brand-building questions; I’ve got answers! Today I’m introducing a new short series of videos to address the questions I frequently hear about brand-building. My answers are taken from my recent media interviews, so they’re based on real-live issues. Take a look at the first installment: How should we evolve or extend our brand? Brand […]