In Case You Missed It — Here’s a round-up of my most popular content from this month, March 2015: CNBC Closing Bell interview: Starbucks’ ‘Race Together’ Campaign Goes Cold — Bill Griffith interviews me. Forbes column: What You Can Learn About Customer Experience From Sharing Economy Companies — Easy, effective, and emotionally engaging experiences seem indigenous […]
Welcome to my latest “brand book bite” — check out the full collection of write-ups and author interviews here. the book: Evolve: Marketing As We Know It Is Doomed — a collection of essays, articles, and other content about how marketing has changed and what to do about it the brains: Hessie Jones, digital marketing strategist and founder […]
In Case You Missed It — Here’s a round-up of my most popular content from this month, February 2015: HBR column: 7 Steps to Deliver Better Customer Experiences — Most companies are using an incomplete definition of customer experience, and have incomplete tools and approaches to design and manage it. brand […]
Here’s my newest “brand book bite” — check out the full collection of write-ups and author interviews here. the book: The Birth of a Brand: Launching Your Entrepreneurial Passion and Soul (Beyond Words Publishing), a business memoir about the world-renowned UGG brand of sheepskin boots from Australia the brain: Brian Smith, the founder of UGG, who writes […]
The Patriots weren’t the only winners in last night’s Super Bowl XLIX and the Seahawks weren’t the only losers. Plenty of advertisers, who each shelled out at least $4.5MM for a 30-second slot, also landed in each column. Here’s what my completely subjective, unscientific Super Bowl Ad Scorecard looks like: […]
the book: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand – a very helpful book for small- and mid-sized businesses the brain: Jeremy Miller, brand builder, keynote speaker, and the President of Sticky Branding, a Toronto-based branding and business development consultancy. Jeremy wrote this book after having gone through […]
Uber seems to be under fire from all directions. The ride-sharing service is being blocked by some cities and entire nations, dealing with accusations of a driver having sexually assaulted a passenger, addressing a story by a reporter who felt threatened when a company executive suggested they try to squash negative coverage, receiving criticisms over […]
From What Great Brands Do: All the little things you do — or fail to do — for your customers in person will out-communicate the big things you clam through mass media. This is a good reminder in this season of big budget advertising campaigns. According to a recent study from Nielsen, last year’s fourth-quarter represented […]
Welcome to what has become an annual tradition for me – a post highlighting my recommendations for the “Brands to Watch in 2015.” Importantly this is not a list of brands that I predict will grow, succeed, or otherwise go big. After all, Peter Drucker once said, “Trying to predict the future is like trying […]
From What Great Brands Do: Emotional brand-building requires you to develop a personal dialogue with your customers on the issues that are most meaningful to them. Remember, when connecting with customers, it’s WIFM — what’s in it for me (the customer)?! other #WGBD quotes: you have nothing worth communicating what business are we really in? […]