Build a Breakthrough Brand: How to Do a Brand Diagnostic

Today is the kick-off of my new video series, “How to Build a Breakthrough Brand.”  In 10 sessions, you’ll learn the fundamentals of brand-building — from assessing your current brand performance to developing a new brand platform to engaging your stakeholders in delivering your brand.

Each video is under four minutes and includes a downloadable worksheet to guide you through the steps to building a compelling, differentiated, and valuable brand.  Whether you’re starting a brand from scratch or looking to strengthen your competitive advantage, “How to Build a Breakthrough Brand” provides the tools and instruction you need.

Best of all, I’m providing this series for FREE!  All I ask is, if you find the content helpful, please share it – and, if you’d like more insights and instruction, subscribe to my brand-as-business briefs(tm), periodic emailed briefings about to how operationalize your brand to grow your business.

The first video introduces “How to Do a Brand Diagnostic.”  You will learn how to gather insights about your brand by looking through three critical lenses – Customer, Company, and Context.

Later this week, I’ll release “How to Assess Your Brand” which covers the 10 criteria you should use to evaluate your current brand power and performance.

Subscribe to my blog feed so you don’t miss each new release.  And as always, please let me know your feedback and questions – comment are OPEN!!

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