Are you building your brand the way great brands do?  Today I’m introducing a series of 10 one-minute videos, each covering a question that you can use to assess whether or not you are getting the full value out of your brand.  Below is the first question, which is about the gap between your brand […]

Today is the kick-off of my new video series, “How to Build a Breakthrough Brand.”  In 10 sessions, you’ll learn the fundamentals of brand-building — from assessing your current brand performance to developing a new brand platform to engaging your stakeholders in delivering your brand. […]