onward by howard schultz

In lieu of my usual Brand Book Bites format, I wanted to share my favorite excerpts from Onward: How Starbucks Fought for Its Life without Losing Its Soul, the book Starbucks CEO Howard Schultz wrote in 2012 to memorialize the remarkable turnaround at his company after he returned to the helm in 2008. […]

WGBD Troubleshooting Guide Cover

Has your growth stalled?  Do you struggle to become more innovative?  Do you think you’re losing control of your brand?  Are you concerned you haven’t figured out your new business strategy?  …your customer experiences?  …or your employee morale? In the 25+ years I’ve been helping business leaders address significant challenges like these, I’ve discovered that there […]

In my experience working with some of the world’s greatest brands, I’ve discovered the single most important requirement for building a great brand: ownership of brand-building by executives at the highest level of the organization. More than big marketing budgets, more than breakthrough creative ideas, more than strong sales capability — if you want a great […]

Brand-Architecture-Strategy

Today’s post concludes a four-part series, A Brand Strategy for the Republican Party — and Your Business Too.  After reviewing in Part One the problem with the way both parties’ brands are currently being used and introducing in Part Two the concept of a “driver brand,” Part Three: A Third Way — Political Parties As Endorser […]

33voices

What is the one thing about a brand that has stood the test of time? That’s how Moe Abdou, Founder & CEO of 33voices, began his interview of me.  In our in-depth conversation, we cover topics including: what is no longer relevant about brands? what does “brand as business” mean? how are great brands keeping up […]