Wow! What a week it’s been and it’s only Wednesday! The official launch of my new book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, is underway and that means lots of great resources for you to learn about what great brands do and how to build a brand […]
– the book: The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing – a terrific primer on word of mouth marketing […]
There are about several blogs about brands and businesses that I make a point to read regularly. Here are some of my favorite posts from 2012: Blogposts Worth Reading (12.12 Edition) by Denise Lee Yohn from Denise Lee Yohn, Inc. Thanks to the writers of these and many other pieces that have inspired, provoked, tickled, […]
Last week I started a series about my favorite brand resources. Last Friday’s post reviewed 5 of my favorite brand books; today it’s brand blogs. […]
24/7 Wall recently ran an article outlining “Twelve Major Brands That Will Disappear.” They examined 100 “large brands facing troubled futures” and compiled a list of 12 brands that they believe will not survive until the end of 2010. While the piece outlined the reasons for the brands’ pending demise, I was more interested in […]
Here’s another post on brand disappointments — this is a series in which I’ve asked brand experts to discuss brands that could have been really good, but have failed to live up to their potential. […]
This is one in a series of posts about brands have failed to live up to their potential — from Jonathan Salem Baskin, author of Branding Only Works on Cattle, the “dim bulb” blog, and Ad Age/CMO Strategy column. […]
What do Lindsay Lohan, the universal remote, and the Bush administration have in common? They are all examples of things that could have been great but have ended up not living up to their potential. […]
Last week, Whole Foods announced its dismal 4th quarter results — net income for the quarter fell 96% to $1.5M and comparable store sales (the key metric for retail business health) […]
Yesterday while attending Richmond Event’s Digital Symposium for a speaking engagement (see express vs. operationalize), I had the opportunity to […]