(This is the third and final post in a series about Google, the flexible brand. My first two posts covered the ways in which Google has traded rules for flexibility in its branding and brand architecture. Now I turn to the reason behind Google’s approach.) The practice of brand-building is guided by proven principles – […]
(This is the second installment in this series on Google, the flexible brand. In yesterday’s post, I discussed how Google challenges branding conventions with its logo.) A well-designed, well-implemented brand architecture has provided a solid foundation for many companies. Google is no exception – well, except that its brand architecture strategy seems quite unconventional. […]
(This is the first of a 3-part series on Google’s unconventional approach to brand-building.) Google has become one of the world’s greatest brands and it’s done so despite breaking all the branding rules. Common wisdom says that to build a strong brand you need to present your brand in a tightly focused, steadfast manner. But […]
Consensus Advisors just released their 2009-2010 Retailer Health Ratings (RHRs) report. The RHRs measure and compare retailers over a five-year period on: healthy growth asset utilization pricing power balance sheet strength The report and webinar were really interesting and so I thought I’d share some of the insights and my reactions. […]
Yesterday’s New York Times’ article, Apple’s Game Changer, Downloading Now, was a fascinating read. I’m not knowledgeable enough about the technology behind mobile apps to evaluate the story as a representation of the programming and development challenges and opportunities of all the different companies. But I found it a provocative report on the different brands’ […]
A lot of my friends have been talking about my recent post on the iPhone app, Ocarina. Over the course of our conversations, I realized that I’d given the Apple brand all the credit […]
Yesterday while attending Richmond Event’s Digital Symposium for a speaking engagement (see express vs. operationalize), I had the opportunity to […]