Ever since my book What Great Brands Do was published, I’ve heard from business leaders who found it to be a rich resource for their thinking and work on brand-building. Many have told me that they’ve shared the book with their teams and are looking for help in getting their organizations to adopt the brand-as-business […]
Dear Friends and Colleagues, As I look back on 2014, I am thrilled by the success of the launch of my book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) – and I know I couldn’t have done it without you. So, as a part-thank you and […]
Today marks the six month anniversary of the launch of my new book, What Great Brands Do! Thank you to all of you who have read the book, given it to friends/colleagues/clients, posted a review or write-up, interviewed me, shared it with your social networks, and otherwise helped make the launch so successful! I am […]