“Who should own the brand?” Mitch Joel, digital marketing guru and founder of the agency Twist Image, recently posed this question to me during an interview on his podcast about my book What Great Brands Do (take a listen to the podcast here — it’s one of my favorite interviews). Mitch was asking about […]
Today marks the six month anniversary of the launch of my new book, What Great Brands Do! Thank you to all of you who have read the book, given it to friends/colleagues/clients, posted a review or write-up, interviewed me, shared it with your social networks, and otherwise helped make the launch so successful! I am […]
Brand Experience Week wrapped up last week, but there are plenty of Brand Experience Briefs for you to learn from. Check out these 41 videos that audit and analyze new or interesting restaurant and retail brands to learn the do’s and don’ts of customer experience design: 1. AT&T Retail Center: With a name like “Retail Center […]
From What Great Brands Do,: Great brands identify powerful ideas on the horizon and discover ways to advance them. Learn more about advancing cultural movements in this new GetAbstract interview with me, Denise Lee Yohn Reveals ‘What Great Brands Do.’ More resources on cultural movements: Scott Goodson on Cultural Movements (audio interview with founder of StrawberryFrog, […]
Brand Experience Week draws to a close today with a Brand Experience Brief about a great brand in the making. This video audit and analysis introduces sweetgreen, a 30-unit salad quick serve restaurant concept, that brings the company mission and values to life in every aspect of the customer experience. DLYohn Brand Experience Brief: sweetgreen from Denise Lee […]
Today we continue our series of video audits and analyses of new or interesting restaurant and retail concepts. Hope you’re enjoying and learning from Brand Experience Week. Just a quick refresher: On Monday, we looked at SuperChix, a new chicken sandwich restaurant concept from Yum Brands. Tuesday’s video was about Evolution Fresh, a new juice-based […]
Today is Day 3 of Brand Experience Week. I hope you’ve enjoyed the Brand Experience Briefs so far (Monday: SuperChix a test chicken sandwich restaurant from Yum Brands; Tuesday: Evolution Fresh a juice-based concept from Starbucks.) Today’s installment in this Brand Experience Week covers two e-commerce brands that have branched out into brick and mortar […]
Welcome to Day 2 of Brand Experience Week — a virtual extravaganza of videos that audit and analyze new or interesting restaurant and retail concepts. These Brand Experience Briefs share my insights into how to design customer experiences that are original, compelling, and memorable. Yesterday, I shared about SuperChix, a new test concept from Yum Brands […]
Welcome to Brand Experience Week! Every day this week I’ll be releasing a new Brand Experience Brief, a video audit and analysis of a new or interesting restaurant or retail concept. My goal is to identify the elements of a great brand experience so that you can apply the learnings to your customer experience design. Today […]
What happens when a former AOL executive with a 10 Diet-Cokes-a-day diet decides she and her family should be leading healthier lives? hint water — the unsweetened, preservative-free flavored bottled water that has become the favorite beverage of moms, celebrities, fitness enthusiasts, and more. There are so many great lessons to learn from Kara Goldin‘s journey from […]