Brand Purpose and Values Mean Nothing

From What Great Brands Do:  A company’s purpose and values mean nothing if they are not aligned and integrated with how the company engages and inspires its customers.

Learn more about What Great Brands Do in this interview of me by Bob Morris.

other quotes:

• with great brands, company culture and customer experience are inextricably linked
• when you can’t see any daylight between…
• your brand can ’t just be a promise; it must be a promise delivered

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