your purpose and principles power your brand
brand-as-business bit: “Brand Relevance and Evolution. It’s an ambitious topic and of great importance in any industry, but it’s absolutely crucial for restaurant companies. Your brand is everything. It’s who you are, what you do, what you stand for, and why you matter. Nothing could be more essential.” This promo blurb is what drew me to the 17th Annual UCLA Extension Restaurant Industry Conference. I was interested in hearing real business leaders like Greg Creed, CEO of Taco Bell, and Walter Robb, Co-CEO of Whole Foods Market — not just consultants and speakers — explain how they remain true to their brands’ fundamental values, while also being responsive to a changing market and a variable consumer. Purpose and principles were their answers in a nutshell. My latest QSR Magazine column builds on the learnings from the conference and shows how culture and brand power are inextricably linked — please check it out.