9.272012

september brand-as-business buffet

My content this past month has sparked quite a few reactions and conversations.  Here’s a roundup of the most popular pieces:

how to build a breakthrough brand – The launch of a FREE 10-session series on the steps in the brand development process – each video is less than 4 minutes and comes with a downloadable worksheet.

shoe dazzle…no longer dazzlingOm Malik, author, venture capitalist, and founder of GigaOM, picked up on a post I had written about Shoe Dazzle changing its business model, and added his POV on the recent finger-pointing.

strategy and organizational design – A follow-up to my post on execution IS strategy, including the conclusion that strategy is less about plans and more about design.

retail organization of the future – A piece I wrote for RetailWire outlining the five characteristics that should define the retail organization of the future — e.g., #1:  organized by brand, executed by channel.

ryan seacrest is all that’s left of the ‘american idol’ brand – A reporter from Hollywood.com asked me to comment on Seacrest’s impact on the show from a brand marketing standpoint.

It was hard to choose only five items for this month’s buffet, so I hope you will check out more stuff for your brain to chew on:  bites, articles, and my latest exclusive briefing on strategic planning.

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