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testimonial
"Denise Yohn is that special combination of cool and professional. Our readers love the real-world advice she offers. Her focus on innovative marketing tactics that deliver real ROI is a breath of fresh air."
—Blair Chancey
Editorial Director, Food News Media
Articles
I develop and share new insights in order to advance the thinking and practice of brand-building around the world.
Popular business organizations and publications have featured my writings. These articles relay fresh perspectives on brands, consumers, industries, and management practices. The hottest ideas for growing your business can be found in the Must-Reads collection.
So You Want to Try a New Concept?
February 10, 2012
Restaurant SmartBlog
Categories: Innovation, Restaurants and Retail
Three considerations in designing a new concept test that will ensure you get the most learning and value out of it.
The Super Bowl's Intended Receivers
February 9, 2012
Customer Collective
Category: Brand Communications
Some Super Bowl advertisers seemed clueless or at least very confused about who their intended receivers – i.e., target consumers – were.
Mutiny or Movement – It’s Your Choice
February 6, 2012
Uprising Movements
Category: Employee Engagement
Business leaders need to make a serious commitment to engaging their employees -- or suffer the consequences.
How to Keep ’Em Coming Back
February 1, 2012
QSR Magazine
Categories: Loyalty, Restaurants and Retail
Loyalty programs aren’t the only way to build repeat visits.
Picking a Marketing Firm for Your Company
January 1, 2012
QSR Magazine
Category: Restaurants and Retail
If your company is growing beyond its own marketing capabilities, hiring a marketing agency might be a smart move. Here’s what to look for.
Crossing the Health & Fitness Tech Chasm
January 1, 2012
CE Vision
Categories: Digital Health, Health/Fitness/Wellness, Innovation
The challenge for health and fitness tech companies is to cross the chasm into broader relevance and appeal to the mainstream market.
