downloads
testimonial
"Denise Yohn is that special combination of cool and professional. Our readers love the real-world advice she offers. Her focus on innovative marketing tactics that deliver real ROI is a breath of fresh air."
—Blair Chancey
Editorial Director, Food News Media
Articles
I develop and share new insights in order to advance the thinking and practice of brand-building around the world.
Popular business organizations and publications have featured my writings. These articles relay fresh perspectives on brands, consumers, industries, and management practices. The hottest ideas for growing your business can be found in the Must-Reads collection.
Disrupting the Automotive Experience
May 17, 2013
business2community
Category: Customer Experience
Telas Motors has set out to fundamentally change the car buying and owning process.
Everything Communication
May 1, 2013
QSR Magazine
Categories: Brand Delivery, Restaurants and Retail
Instill your brand message in every customer touch point.
From Negative to Positive
April 1, 2013
QSR Magazine
Category: Restaurants and Retail
A bad online review can sting, but it can also be an opportunity to reach customers with a positive story.
The Genius of Apple’s Store Patents
March 11, 2013
Chain Store Age
Category: Restaurants and Retail
Apple's new patents suggest a new way of thinking about retail store design: What if we considered our stores as products?
How to Succeed in a New Market
March 1, 2013
QSR Magazine
Category: Restaurants and Retail
Expanding into a new market can be both risky and rewarding; here are some ways you can increase your odds of success.
Taglines That Work
February 4, 2013
QSR Magazine
Categories: Brand Communications, Restaurants and Retail
A well-crafted tagline can position your brand for years to come.
Lance Armstrong's Biggest Offense
January 14, 2013
BrandChannel
Category: Brand Communications
I hope Nike customers will understand that the company’s not to blame for believing Lance, and they will continue to look to the brand for inspiration and integrity.
It's Budget Time
January 3, 2013
QSR Magazine
Category: Restaurants and Retail
Now is the time to establish what you want to get out of your marketing efforts in the coming 12 months.
