The Most Surprising Way to Improve Customer Experience

Are you looking for how to improve customer experience (CX)?   New technologies such as personalized search or AI-powered text analytics hold great promise for improving CX.  But technology alone isn’t enough.

The most important, and perhaps most surprising, improvement to CX has little to do with technology — it’s improving employee experience (EX).  In fact, your EX must be integrated and aligned with your CX.

In a new post on my LinkedIn Brand+Culture Series, This Is What Your Customer Experience Improvement Efforts Are Missing, I share three recommendations for how to improve CX through EX:CX integration.  Please give it a read.


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