The Most Surprising Way to Improve Customer Experience
Are you looking for how to improve customer experience (CX)? New technologies such as personalized search or AI-powered text analytics hold great promise for improving CX. But technology alone isn’t enough.
The most important, and perhaps most surprising, improvement to CX has little to do with technology — it’s improving employee experience (EX). In fact, your EX must be integrated and aligned with your CX.
In a new post on my LinkedIn Brand+Culture Series, This Is What Your Customer Experience Improvement Efforts Are Missing, I share three recommendations for how to improve CX through EX:CX integration. Please give it a read.