The Most Surprising Way to Improve Customer Experience

Are you looking for how to improve customer experience (CX)?   New technologies such as personalized search or AI-powered text analytics hold great promise for improving CX.  But technology alone isn’t enough.

The most important, and perhaps most surprising, improvement to CX has little to do with technology — it’s improving employee experience (EX).  In fact, your EX must be integrated and aligned with your CX.

In a new post on my LinkedIn Brand+Culture Series, This Is What Your Customer Experience Improvement Efforts Are Missing, I share three recommendations for how to improve CX through EX:CX integration.  Please give it a read.

related:

• Why Every Company Needs a Chief Experience Officer
• Don’t Just Try to Improve CX; Integrate It With EX
• Align Employees with Customer Success To Drive CX Excellence

customer experience, employee experience, CX, EX, CX + EX, CX Technology, how to improve CX