superbowl-fiat-ad 2015

The Patriots weren’t the only winners in last night’s Super Bowl XLIX and the Seahawks weren’t the only losers.  Plenty of advertisers, who each shelled out at least $4.5MM for a 30-second slot, also landed in each column.  Here’s what my completely subjective, unscientific Super Bowl Ad Scorecard looks like: […]


The medium may be the message, but an ad isn’t an experience – and shouldn’t companies invest in delivering an extraordinary experience instead of spending a lot of money to broadcast a message?! […]

A new definition of brand.  Inspiring employees.  My take on the Super Bowl ads and the new Taco Bell tagline.  Check out my writings on these and other topics in the following “brand-as-business buffet,” a round-up of content from me from this past month. retail and restaurants: How to Keep ‘Em  Coming Back — my […]

brand-as-business bit:  During the Big Game tomorrow, most eyes will be on Tom and Eli, but it’s David, Jerry, and Elton and the other celebs featured in more than a third of the ads who I’ll be most keen on watching.  That’s because Super Bowl ads make for great case studies on what works and […]