According to three recent studies, start-ups need customer insights as much as they need funding – if not more. Customer insights are they key to ensuring that people actually want what a start-up is developing. In my new Forbes article, I recap research findings from start-up studio Wilbur Labs, the Harvard Business Review, and the […]
In this era of unicorns and hot IPOs, it’s easy to get caught up in the stories of start-up successes. But start-up failures are far more common. The folks at CB Insights found that 70% of upstart tech companies fail. And consumer hardware startups fail even more frequently, with 97% ultimately dying or becoming “zombies.” […]
Why do so many tech start-ups fail? What advice do entrepreneurs need to heed? These and other topics are covered in an interview I conducted with Ian Andes, President of 4iiii Innovations. 4iiii is the maker of several digital fitness products including the Sportiiiis, glasses that enable cyclists to keep their eyes on the road […]