Who knew my recent column in Adweek about taglines would have sparked such interest?! The piece, in which I share my perspectives on the changing role and nature of taglines, prompted many people to comment and share their own insights.  Here is a sampling of the reactions: […]


When Adweek editor Jim Cooper asked me to write a Voices column for his magazine, I knew immediately the topic I wanted to discuss:  taglines.  Given how much creative and media has changed in recent years, it makes sense that those haiku-like brand sign-offs would also evolve. As I researched the topic, I found some […]