Les McKeown interview Archives

07.07.14

Brand Book Bites from Do Lead

– the book: Do Lead: Share your vision. Inspire others. Achieve the impossible — a deceptively short and extremely practical read – the brain: Les McKeown is one of the leading authorities on leadership today. Les has advised CEOs and senior leaders at Harvard University, American Express, T-Mobile,and Chevron; written 2 other fantastic books on leadership including the […]

06.04.14

What Qualifies a Great Brand

Here are three juicy audio interviews for your listening pleasure: Bill Horan, host of the “Secrets of Success” show on WHPC radio, asked me to explain how I selected the brands for my book What Great Brands Do. Listen to our interview to hear the measures I used to qualify a great brand — as […]