Innovation is supposed to drive growth and increase competitiveness, but if your innovation efforts aren’t producing the results they used to, it’s probably because product innovation is losing its power to produce sustainable growth. Broader, more pervasive innovations are needed today. Specifically innovations in business model — new operating models that deliver different value propositions […]
Over 15 years have passed since Harvard Business School professor and innovation expert Clay Christensen introduced the “jobs to be done” theory of innovation but his insights remain timely, relevant, and instructive. By seeking to understand what customers are trying to do in a given circumstance — what they hope to accomplish — companies can […]
“An amazing ‘invention’ that didn’t turn out to be an innovation” – that’s how one expert described Tata Motors’s Nano. Indeed, the current predicament of the $2,000 compact car that was introduced in India with great fanfare in 2008 holds some valuable takeaways for aspiring disrupters. […]