How do you develop customer relationships that are strong and sustaining? How do you connect with people in meaningful, valuable ways? My new video in the series, Denise Lee Yohn Answers Your Brand-Building Questions, tackles this topic — take a look: Brand Expert Denise Lee Yohn on How to Develop Strong Customer Relationships from Denise […]
Denise Lee Yohn video
10.27.15
Brand Experience Brief: Costco
Here’s a video audit and analysis of Costco. You might think you know this brand but I’m going to show you the unique customer strategy behind its popularity. DLYohn Brand Experience Brief: Costco from Denise Lee Yohn on Vimeo. Costco is one of the seven brands I profile in my new book, Extraordinary Experiences: What […]
In case you missed it, here’s some of my best content from the last few weeks: Know When To Kill Your Brand — my latest HBR article on the role of purpose in keeping or killing your brand 7-Eleven Serves Solutions Alongside Slurpees — my new Forbes column on how 7-11 is evolving […]
11.19.14
When Customer Loyalty Isn’t
When is customer loyalty not really loyalty? When customers face high switching costs when they try to stop doing business with a company. When customers continuing buying only because of low prices and special promotions. When customers can’t find a company’s contact information or come across other roadblocks when they try to cancel a subscription. And when […]