We’re in the midst of a four-part series, A Brand Strategy for the Republican Party — and Your Business Too. (Once again, I want to be clear that this series is not intended to promote my political views; rather I am trying to advance the conversation about the role of brands.) Part One: The Problem […]
Yesterday’s post kicked off a four-part series, A Brand Strategy for the Republican Party — and Your Business Too. As noted yesterday, this is a business post, not a political one. Part One: The Problem with Separating Brand from Product, talked about Rand Paul’s declaration during last year’s midterm elections, “The Republican Party brand sucks,” and how candidates […]
In September 2014, nearly 500 marketers gathered in Las Vegas for the 12th annual Brand ManageCamp — to learn, share, inspire, and be inspired to build great brands. The following are some of the ideas and insights shared from the outstanding line-up of speakers including Jay Baer, David Aaker, and Jeffrey Rohrs. Ideas & Insights […]
David Aaker, author, brand guru, Vice Chairman of the brand consulting firm Prophet, and professor emeritus at Berkeley’s business school, joins me for a provocative interview on the state of brands today. Providing color and context for his latest book, Brand Relevance: Making Competitors Irrelevant, Dave explains: why the only way for brands to win is to […]
A couple of weeks ago I wrote a blog post, Future of Marketing, which recapped the themes, tools, and tactics that 60 marketing experts expect will shape the future. Given the interest the piece raised, I thought it might be equally interesting to review the history of marketing. After all there’s a reason why philosopher and […]
In light of it being summer and time for some fun, I’m devoting each Friday in August to a post about my favorite brand resources. Over the next few weeks, I’ll include recommendations for favorite articles, blogs, and podcasts on my favorite topic, brand — today, it’s 5 of my favorite brand books. […]
Last week’s Ad Age juxtaposed 2 pieces worth noting: First was an excerpt from David Aaker‘s latest book, “Spanning Silos: The New CMO Imperative.” Its main thesis […]