…calls the prospect of change “mind-bending” as it relates the story of the company’s search for a manufacturing solution to address encroachment from lower-priced competitors. But the company’s willingness to change, combined with its capacity to execute it, is remarkable. 2. 360 degree collaboration – The company’s skillful practice of positive, productive collaboration originates in its tradition of hiring outside designers. In its early years,… […]
…ds (like Dell and HP) Keller notes that Intel undertook the most extensive search in the company’s history to find a name for the new chip before settling on Pentium. “The company coined the name because it conveyed the positive attributes such as quality, state-of-the-art technology, software compatibility and performance that its OEM customers wanted their brands to be associated with… “Within two years after the company’s decision to use the Pe… […]
…Shark Tank: 1. Be different and memorable. Granted you don’t have to be as entertaining as contestants who compete with 50,000 others to secure the coveted 100 televised slots that run on Shark Tank each year, but you do need to stand out if you want to be successful in your sales pitch. Investors, customers, and any other people that you might be selling to are likely to see many other pitches along with yours. Whether by using a prop, adopting a… […]
…an opinion about Yahoo’s too. All the fumbles and stumbles that have characterized Yahoo’s brand approach sharply contrast with what seems to be very smart and creative brand management on Google’s part. (Credit: http://engagethecrowd.com/) So, I’m pleased to share my piece: A Tale of Two Brands: Yahoo’s Brand Mistakes vs. Google’s Brand Mastery. Please check it out — and I’m pretty sure, you have your own POVs about both brands, so please do shar… […]
…y Glaser (@LucyGlaser) September 10, 2013 I’m so glad so many people engaged in this conversation (thanks for all the RT’s — and a special shout-out to Velocidi which wrote a whole post in response: http://www.velocidi.com/blog/15-minute-mornings-death-of-the-tagline/) – and I hope it continues! related: The Death of the Tagline Don’t Tell Me I’m Beautiful Would “Just Do It” Still Cut It?… […]
…ings with its store – things to leverage the unique capabilities of retail combined with the company’s unique offerings. It could have boldly gone where no one has gone before – but instead, it chose to do the equivalent of Star Trek: Voyager. Voyager was the last and least remarkable of television series based on the original Star Trek. Although mildly entertaining, the show lacked imagination and failed to advance the overall Star Trek storyline… […]
…ce know-how) are what truly differentiates a corporation and enables it to combat competitive and other attacks, so it can be helpful to measure and track their value relative to competitors and the category average. I’m also aware of the common criticisms waged against brand value analyses (their results are skewed because private companies are not included, it’s misleading to try to reduce the richness of a brand into a single number, etc.) – as… […]
…had a Mac on his desk. Timing is the issue for Bob Williams, CEO of Burns Entertainment and Sports Marketing, the company behind such great brand/celebrity match ups as Jenny Craig & Kirstie Alley and Hanes & Michael Jordan. He remarks, “Having Jerry Seinfeld promote Vista now is a curious move. If industry reports are correct and Windows 7 is going to be out early next year, why spend $10MM to promote Vista now?” The deal doesn’t make sense from… […]
…what really worries me. The last thing retailers need right now is to rely too heavily on discounts. While price discounts can indeed spur immediate traffic gains, becoming overly committed to discounting produces long-term margin headaches. Photo by Jerry Cox – www.couponaudit.com Thanks to long print lead times, I actually wrote this month’s QSR Magazine Brand New Perspectives column awhile back when discounting at restaurants was on people’s m… […]
…rban dweller, it seems TargetExpress offers everything they want and need and nothing they don’t. TargetExpress seems like the perfect solution to what many people believe is end of the big-box store era which has resulted from increased urbanization, competition from online retailing, escalating commercial real estate costs, and customers’ increasing desire for convenience. Target isn’t the only big box retailer experimenting with new formats. Ch… […]