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Radio Shack’s Failures Are Best Buy’s Lessons

brand-as-business bit: Hindsight is 20/20.

Nowhere is this more apparent than in the history books of failed brands. Julian Day, RadioShack’s former Chairman-CEO, probably has a few regrets.  Although Day has been out of RadioShack’s hot seat for a year, his leadership marked the beginning of the brand’s demise.

With Best Buy fighting for its life now, I bet Day has some words of advice for the company’s current interim CEO, Mike Mikan.  I suspect he’d warn Mikan about several brand pitfalls.  My latest OPEN Forum column outlines the advice I think he’d give, including “customers aren’t always right.”

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