Emotional Brand-Building

From What Great Brands Do:  Emotional brand-building requires you to develop a personal dialogue with your customers on the issues that are most meaningful to them.

Remember, when connecting with customers, it’s WIFM — what’s in it for me (the customer)?!

other #WGBD quotes:

• you have nothing worth communicating
• what business are we really in?
• develop greatness among employees to deliver greatness to customers

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