Only 6% of surveyed companies are doing what great brands do. This and other results were gleaned from participation in the brand assessment that I recently invited my blog readers and newsletter community to take. […]
Customer Experience
Downtown Project, the movement to revitalize downtown Las Vegas originally funded by Tony Hsieh the CEO of Zappos, has been in the news a lot lately. On the downside, many articles (including this one) Monday-morning-quarterbacked the collection of businesses and organizations when it laid off 30 staffers. But in the plus column, it was praised […]
In September 2014, nearly 500 marketers gathered in Las Vegas for the 12th annual Brand ManageCamp — to learn, share, inspire, and be inspired to build great brands. The following are some of the ideas and insights shared from the outstanding line-up of speakers including Jay Baer, David Aaker, and Jeffrey Rohrs. Ideas & Insights […]
You Have Nothing Worth Communicating
From What Great Brands Do: Unless and until your culture is expressed clearly through your customer experience, you have nothing worth communicating. In light of recent high-profile brand logo changes — Southwest Airlines, Hershey, and WWE — it seems a good reminder that great brands build their brands by cultivating a strong brand-led culture inside their organizations — […]
Wendy’s celebrates its heritage through a unique customer experience at this, the site of the original Wendy’s restaurant. Check out a video audit and analysis of the brand experience. DLYohn Brand Experience Brief: Wendy’s Dublin Ohio from Denise Lee Yohn on Vimeo. other brand experience briefs: Carl’s Jr. sports-themed restaurant Nike and New Balance Patagonia’s […]
It’s been nearly 3 years since I wrote “Lessons from Lady Gaga” and I’m still learning about marketing and brand-building from the Lady of Pop. Lady Gaga has already taught marketers how to attract attention through well-designed appearances (e.g., emerging from an egg at the 2011 Grammy Awards show) and how to develop brand communities like […]
Brand Experience Week wrapped up last week, but there are plenty of Brand Experience Briefs for you to learn from. Check out these 41 videos that audit and analyze new or interesting restaurant and retail brands to learn the do’s and don’ts of customer experience design: 1. AT&T Retail Center: With a name like “Retail Center […]
What Qualifies a Great Brand
Here are three juicy audio interviews for your listening pleasure: Bill Horan, host of the “Secrets of Success” show on WHPC radio, asked me to explain how I selected the brands for my book What Great Brands Do. Listen to our interview to hear the measures I used to qualify a great brand — as […]
From What Great Brands Do: A company’s purpose and values mean nothing if they are not aligned and integrated with how the company engages and inspires its customers. Learn more about What Great Brands Do in this interview of me by Bob Morris. other quotes: with great brands, company culture and customer experience are inextricably linked […]
Be Your Brand
My colleagues over at Bulldog Drummond have assembled an informative, inspiring collection of pieces entitled, “Be the Brand.” All are related to the central tenet that, “Brand is not a logo or a tagline. It’s a multidimensional platform that can be your greatest differentiator and competitive edge.” […]