Welcome to my newest Brand Experience Brief — these brief videos audit and analyze the brand experience at a new or interesting restaurant or retail concept. Today I’m deviating from my regular practice of covering a brand experience to give you a look at the new San Diego Public Library. The Library which just opened two weeks […]
Brand Experience Brief
09.18.13
Brand Experience Brief: Pirch
(Here’s a new Brand Experience Brief — if you’d like to suggest a brand experience at a new or interesting restaurant or retail concept for me to audit, please email me at mail [at] deniseleeyohn [dot] com.) PIRCH, the new Fixtures Living, shows how you can transcend your category and create an emotional, memorable, and distinctive customer experience, […]
(Here’s my latest Brand Experience Brief and it’s a fun one — if you’d like to suggest I audit a brand experience at a new or interesting restaurant or retail concept, please email me at mail [at] deniseleeyohn [dot] com.) Have you heard of the main attraction in Austin, Gourdough’s Big. Fat. Donuts.?! Fans line up for the fantastical […]
(Check out this Brand Experience Brief — the latest in my series of video briefings about the brand experiences at new or interesting restaurant or retail concepts.) This brief takes a slight departure from my usual briefings — the experience I’m covering is the George W. Bush Presidential Museum and the brand is George W. Bush, […]
(Here’s a new Brand Experience Brief. Check out other video briefings about the brand experiences at new or interesting restaurant or retail concepts.) Farm to Table is a growing movement in American culture and True Food Kitchen, a new restaurant concept, is poised to seize the moment with a well-designed brand experience. Brand Experience Brief: […]
(Check out this new video. It’s one of a series of brand experience briefs in which I provide audit and analyses of new or interesting restaurant or retail concepts.) If you don’t operate out of a retail space, you may wonder how you can bring your brand to life and engage your target community. The […]
04.29.13
Brand Experience Brief: Caffe Bene
(Here’s the latest brand experience brief. In each of these short videos, I provide an audit and analysis of a new or interesting restaurant or retail concept.) Cafe Bene has become a coffee brand with excellent cafe design. Caffe Bene may be to Starbucks what Smashburger is to McDonald’s — a niche competitor with a distinctive product […]
(Here’s a slightly different brand experience brief. Instead of providing a video audit and analysis of a unique retail or restaurant brand experience, I contrast two direct competitors.) The New Balance and Nike stores across the street from each other in New York City’s Flatiron district delivered unique brand experiences in their own way. Check […]
(Welcome to the newest brand experience brief. In each of these short videos, I provide an audit and analysis of a new or interesting restaurant or retail concept.) Denny’s is embracing the brand positioning “America’s Favorite Diner.” Its new flagship location on Las Vegas’s Fremont Street reflects this new positioning, while including several Las Vegas […]
(Check out my latest Brand Experience Brief — a video audit and analysis of a new or interesting restaurant or retail concept.) The Whole Foods store in Encinitas, California, brings the best of a farmers’ market and the best of a national grocer together, demonstrating how a national brand can engage its local communities authentically. […]