Today we continue our series of video audits and analyses of new or interesting restaurant and retail concepts. Hope you’re enjoying and learning from Brand Experience Week. Just a quick refresher: On Monday, we looked at SuperChix, a new chicken sandwich restaurant concept from Yum Brands. Tuesday’s video was about Evolution Fresh, a new juice-based […]
Brand Experience Brief
Today is Day 3 of Brand Experience Week. I hope you’ve enjoyed the Brand Experience Briefs so far (Monday: SuperChix a test chicken sandwich restaurant from Yum Brands; Tuesday: Evolution Fresh a juice-based concept from Starbucks.) Today’s installment in this Brand Experience Week covers two e-commerce brands that have branched out into brick and mortar […]
Welcome to Day 2 of Brand Experience Week — a virtual extravaganza of videos that audit and analyze new or interesting restaurant and retail concepts. These Brand Experience Briefs share my insights into how to design customer experiences that are original, compelling, and memorable. Yesterday, I shared about SuperChix, a new test concept from Yum Brands […]
06.23.14
Brand Experience Brief: Superchix
Welcome to Brand Experience Week! Every day this week I’ll be releasing a new Brand Experience Brief, a video audit and analysis of a new or interesting restaurant or retail concept. My goal is to identify the elements of a great brand experience so that you can apply the learnings to your customer experience design. Today […]
Today’s Brand Experience Brief is about what happens when you cross a bank with a cafe. It’s about Capital One 360 Cafes, which are “unique community spaces where you can learn new ways to save time and money while you tap free WiFi and enjoy a great cup of coffee,” Check out this video audit […]
03.31.14
Brand Experience Brief: RH
This Brand Experience Brief builds on my recent post, “RH Is a Great Brand In the Making,” in which I described the full-scale transformation that Restoration Hardware is undergoing. Their luxury brand marketing strategy is establishing them not simply as an upscale furniture brand, but a luxury lifestyle brand, which I saw for myself when I visited […]
My new Brand Experience Brief (audit and analysis of a new or interesting restaurant and retail concept) is about a unique location of the West-Coast burger chain, Carl’s Jr. They have employed a new sports restaurant theme in the Glendale area of Phoenix and in this video, you’ll see the concept has good potential but doesn’t quite excel at retail customer […]
Cinépolis Luxury Cinemas claims to be “a first-class movie destination.” This Brand Experience Brief shows how it lives up to that brand vision. If you’d like to recommend a new or interesting restaurant or retail concept for me to audit and analyze, please let me know in the comments below. other Brand Experience Briefs: Tom’s […]
Tom Ryan, the founder of popular better burger chain Smashburger, has started a new restaurant that’s a combination classic diner, hipster bar, and foodie haven. Check out this brand experience brief to learn how such a mash-up of concepts has turned out. other brand experience briefs: Modmarket True Food Kitchen Gourdough’s Public House transcript: […]
11.18.13
Brand Experience Brief: Modmarket
Modmarket was named one of the top 5 hot concepts of the year by Nation’s Restaurant News. What distinguishes it from the other fast casual restaurants serving better-for-you food? Check out this brand experience brief. related brand experience briefs: True Food Protein Bar Fresh2Order transcript: This brand experience brief is about a restaurant company with the […]