Ever since my book What Great Brands Do was published, I’ve heard from business leaders who found it to be a rich resource for their thinking and work on brand-building. Many have told me that they’ve shared the book with their teams and are looking for help in getting their organizations to adopt the brand-as-business […]
Spot a great brand in action? Want to share your favorite brand? Inspired by a new brand? Please share your images on my new #WGBD Pinterest board — or tag your Twitter or Instagram posts with the hashtag #WGBD and I’ll make sure they get added to the board. Images of anything — a product, […]
In my experience working with some of the world’s greatest brands, I’ve discovered the single most important requirement for building a great brand: ownership of brand-building by executives at the highest level of the organization. More than big marketing budgets, more than breakthrough creative ideas, more than strong sales capability — if you want a great […]
In Case You Missed It — Here’s a round-up of my most popular content from this month, March 2015: CNBC Closing Bell interview: Starbucks’ ‘Race Together’ Campaign Goes Cold — Bill Griffith interviews me. Forbes column: What You Can Learn About Customer Experience From Sharing Economy Companies — Easy, effective, and emotionally engaging experiences seem indigenous […]
If you’re looking for inspiration and insight on how to build a great brand, this infographic is for you. It introduces the brand-building principles discussed in my bestselling book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest. (Jossey-Bass.) Enjoy! Download! Share! (PDF version) related: learn what great brands […]
Today’s post concludes a four-part series, A Brand Strategy for the Republican Party — and Your Business Too. After reviewing in Part One the problem with the way both parties’ brands are currently being used and introducing in Part Two the concept of a “driver brand,” Part Three: A Third Way — Political Parties As Endorser […]
From What Great Brands Do: Executing on the brand strategy with excellence throughout the entire customer experience builds brand integrity and impact. In my investigations on customer experience, I’ve found that the most common mistake in mismanaging the customer experience is starting with customer data. Using data and analytics as a starting point fails to […]
the book: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand – a very helpful book for small- and mid-sized businesses the brain: Jeremy Miller, brand builder, keynote speaker, and the President of Sticky Branding, a Toronto-based branding and business development consultancy. Jeremy wrote this book after having gone through […]
From What Great Brands Do: Focusing on the core of your brand – and staying committed to that focus – is the key to building a strong brand. This is the latest in a series of quote posters from my book. Check out the updated collection of posters so far — and feel free […]
As i help companies define or re-define their brand strategies, we articulate the core values and attributes of their brands. We distill from all the things that could be said about their brands the most distinctive and defining elements. […]