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Some business leaders manage to become talent magnets.  Not only are they followed by loyal employees and pursued by prospective ones, but they also attract the best agencies, consulting firms, and freelancers. […]

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(This is the second in a two-part blog exchange between Shawn Parr and me.  Shawn is one of my favorite people and partners in crime, er, I mean client engagements.   A recent client experience led us to debate where strategy and execution connect and so I kicked things off with “Execution IS Strategy” on Shawn’s […]

(Get the insights and analysis on new and interesting restaurant and retail concepts with my brand experience briefs.  Here’s the latest:) Target is experimenting with a new store format, CityTarget.  The effort is intended to reach more Americans, and their money, who have been leaving the suburbs for the city.   Check out all that’s great […]

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brand-as-business bit:  Much has already been said about the letter that JC Penney‘s CEO Ron Johnson recently sent to customers (see below), but I wanted to shine a spotlight on the closing line where he asks for feedback.  See my latest OPEN Forum column  on why I think this was only a goodwill gesture, not a […]

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What are some of the latest developments in Facebook marketing?  How is Facebook changing the nature of brand-building? These are some of the questions I cover in today’s interview with Facebook’s head of Global Vertical Marketing, Mike Fox.  Mike’s group is charged with developing category-level marketing strategies for Facebook’s clients, so he is able to share […]

brand-as-business bit:  This week’s BusinessWeek features a story outlining Campbell’s strategy to stem the tide of declining soup sales.  The venerable firm is introducing Go! Soup, a “ready-to-eat meals line coming this month in varieties that include chorizo, pulled chicken with black beans, and golden lentils with madras curry.” One commentator expressed his skepticism about […]

(Last week’s Women’s Foodservice Forum Executive Summit featured excellent educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty. Here’s the last of this week’s series on key learnings from the conference.)  brand-as-business bit: “keep calm and carry on” “we’re just selling roast beef” “transitions feel personal, but they’re not” These are some of […]

(Last week’s Women’s Foodservice Forum Executive Summit featured excellent educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty.  Here’s the next in this week-long series on key learnings from the conference.)  brand-as-business bit: It seemed like Robert Wolcott, Co-Founder and Executive Director of the Kellogg Innovation Network and Senior Lecturer at […]

(Last week’s Women’s Foodservice Forum Executive Summit featured excellent educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty.  Here’s the next in this week-long series on key learnings from the conference.) brand-as-business bit: “Hybridity” was the subject of a talk by Dev Patnaik, CEO of Jump Associates, a consulting firm focused […]