Unlike a Thanksgiving dinner, this buffet isn’t going to weigh you down or put you to sleep. It’s a sampling of my best bits of content this past month. Check out: what great brands do — a recap by Annette Franz Gleneicki of the talk I gave at the SoCal Customer Experience Professionals Association event why windows 8? — a […]
Earlier this week I had the opportunity to attend the Consumer Electronics Association’s Industry Forum 2012. Leaders in the consumer electronics industry gathered to learn and connect, and speakers including John Gerzema, Alexis Ohanian, and Dean Kamen provided insight and inspiration – here are some choice quotes about business, new opportunities, and digital health… Soundbites from […]
Today’s interview is sure to be an eye-opener. John Gerzema, author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It and Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live, and President of Brand Asset Consulting, joins us to talk about how brands […]
This is a continuation of the debrief from the Brand Managecamp conference. In my last post, I relayed insights about Innovation from the “elite conference on branding” that I attended in Las Vegas last week. Today I’m covering the 2 remaining themes that arose – both fall under the category of “stuff that matters”: Substance […]