Jim Blasingame interview Archives

04.07.14

Building a Small Business Brand

Great brands don’t have to be big brands. In fact, one of my favorite examples of a great brand is a small, privately-held design and innovation consultancy (Bulldog Drummond.) Another is a 12-unit, $40 million fast casual restaurant chain (Tender Greens). Another is a small non-profit (Keep A Breast Foundation.) Each of these brands stands […]

03.24.14

Where Are You Looking for Your next Big Idea?

“Great brands ignore trends” is one of the principles in my new book, What Great Brands Do, that has consistently been coming up in the interviews I’ve been doing about the book. It’s just so counter-intuitive. In fact, just last Friday, Jim Blasingame of The Small Business Advocate show, asked me about it in his radio […]