Amazon has opened a brick-and-mortar retail store, the Amazon Books Store — offering a web-enhanced shopping experience to customers and a Prime membership acquisition tool for the company.  Check out this Brand Experience Brief to see inside the store and learn about the retail customer experience it offers. related Brand Experience Briefs: b8ta — a new store for […]

Birchbox, the online cosmetics sampling subscription service, operates a retail location that teaches brick-and-mortar companies how to stage extraordinary store experiences. other brand experience briefs (video audits and analyses of new and interesting retail and restaurant concepts): Bonobox and Warby Parker Whole Foods Detroit Eureka! transcript: The biggest news in retail these days is how e-commerce brands […]