Today’s interview is sure to be an eye-opener. John Gerzema, author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It and Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live, and President of Brand Asset Consulting, joins us to talk about how brands […]
This month I’m honored to feature an interview with Michael Tchong. Michael is a trend analyst who shares with his audiences insights into the present and future which can fuel breakthrough innovation. Ever since I met Michael at a CMO Council summit a couple of years ago, I have enjoyed learning from him and really […]
Michael Tchong — officially a “trend analyst” and author of ubercool, unofficially a really cool, smart, friendly guy — entertained and educated those of us […]