– the book: The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing – a terrific primer on word of mouth marketing […]
authenticity
(“brand book bites” are book reviews that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) – the book: Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results – a salty read about marketing […]
05.17.12
Tiffany Shlain on Connectedness
For me, Tiffany Shlain is a source of great insight and hope on culture, communication, technology, and life, so I’m pleased to share my recent interview with her: Honored by Newsweek as one of the “Women Shaping the 21st Century,” Tiffany is a filmmaker, founder of the Webby Awards, and co-founder of The International Academy of Digital […]
What happens when a 125 year old $35BB company wants to get entrepreneurial? When the company is Coca-Cola, it starts a new business unit, Venturing and Emerging Brands whose mission is to discover “the next big thing.” It’s the force behind the company’s recent acquisitions of Honest Tea and a new product at Whole Foods, […]