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How to Identify Key Brand Differentiators for Your Brand Strategy

By now, it should be obvious how important it is to clearly differentiate your brand. But I still get questions about how to identify key brand differentiators — or how to prioritize them, clarify them, or use them in brand strategy development.

So I’ve produced an excerpt from a recent webinar I gave in which I took participants through developing their strategic brand platforms.  Take a look to learn:

  • the role of differentiators in your competitive brand positioning
  • 12 possible types of brand differentiators
  • criteria to evaluate your brand differentiators

To learn more about brand differentiation, check out these resources:

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