Welcome to a sampling of top posts from brand as business bites.

nine criteria of breakthrough brand experiences – “over promotion of product quality” and other ways to create memorable brand experiences

kicking off a brand journey – a look behind the curtain at a client meeting that kicked off the company’s effort to operationalize their brand

the brand promise:reality gap – how to close the gap between your brand promise and your brand reality

lessons from lady gaga —  ”define a clear identity” and other ways Lady Gaga has built such a powerful brand

a brand loyalty 180 — how companies can turn the concept of brand loyalty on its head and be more loyal to their customers

Taste good?  Want more?  Chew on my most recent post.

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9 Responses to best bites

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  3. [...] King, and Nautica to operationalize their brands to grow their businesses.  Read more by Denise at http://www.deniseleeyohn.com/bites/best-bites, twitter:  http://www.twitter.com/deniseleeyohn and linked in: [...]

  4. [...] 2008 – “brand as business bites,” my blog, launched.  I had gotten such positive feedback on my newsletter that I felt there [...]

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