Welcome to a sampling of top posts from brand as business bites.

a cmo’s dream team — the six types of people CMOs need on their teams to produce winning results in today’s marketing environment

express vs. operationalize — a recap of a talk I gave at the Digital Symposium about the difference between what brands say (expressing the brand) and what they do (operationalizing it)

don’t go changin’ to try to please them –  why companies should first define what they want their brand to stand for and the types of customers they want to serve.

a brand loyalty 180 — how companies can turn the concept of brand loyalty on its head and be more loyal to their customers

brand inspiration — a recommended definition of what makes a brand inspiring

Taste good?  Want more?  Chew on my most recent post.