Welcome to a sampling of top posts from brand as business bites.
nine criteria of breakthrough brand experiences – “over promotion of product quality” and other ways to create memorable brand experiences
kicking off a brand journey – a look behind the curtain at a client meeting that kicked off the company’s effort to operationalize their brand
the brand promise:reality gap – how to close the gap between your brand promise and your brand reality
lessons from lady gaga — ”define a clear identity” and other ways Lady Gaga has built such a powerful brand
a brand loyalty 180 — how companies can turn the concept of brand loyalty on its head and be more loyal to their customers
Taste good? Want more? Chew on my most recent post.
[...] he calls himself) based in Sao Paulo — I’ve had the pleasure of meeting Gabriel through my blog and Twitter (one of the great things about social media is connecting with new folks like him). [...]
[...] me celebrate the 1-year anniversary of my blog by voting on your favorite blogpost! As a thank you, your vote will qualify you to win a $50 gift [...]
[...] King, and Nautica to operationalize their brands to grow their businesses. Read more by Denise at http://www.deniseleeyohn.com/bites/best-bites, twitter: http://www.twitter.com/deniseleeyohn and linked in: [...]
[...] 2008 – “brand as business bites,” my blog, launched. I had gotten such positive feedback on my newsletter that I felt there [...]
[...] post is our first guest post at Neuromarketing, and is written by branding expert Denise Lee Yohn. Feel free to leave a comment, either to welcome Denise or to add your thoughts to her provocative [...]
[...] By: Denise Lee Yohn [...]
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