best bites
Welcome to a sampling of top posts from brand as business bites.
a cmo’s dream team — the six types of people CMOs need on their teams to produce winning results in today’s marketing environment
express vs. operationalize — a recap of a talk I gave at the Digital Symposium about the difference between what brands say (expressing the brand) and what they do (operationalizing it)
don’t go changin’ to try to please them – why companies should first define what they want their brand to stand for and the types of customers they want to serve.
a brand loyalty 180 — how companies can turn the concept of brand loyalty on its head and be more loyal to their customers
brand inspiration — a recommended definition of what makes a brand inspiring
Taste good? Want more? Chew on my most recent post.