The Purpose of Purpose

“Start with why.” 

It’s great advice, but you need to do more than start with why.  You need to put your why into action.  And that’s where lots of business leaders get tripped up.

My latest LinkedIn Brand+Cuture Series post, Start With Why But Don’t Stop There, explores how to close the gap between vision and execution of your purpose, including

• Ensuring you have the right motivation behind your purpose
• Clarifying what you need a purpose for
• Articulating a single purpose for all aspects of your business

Please give the piece a read – and consult these other resources from me on purpose:

• Power The Purpose Of A Corporation
• Becoming Purpose-Driven Requires More Than Inspiration
• Make Your Purpose Powerful

Mission Statement, start with why, purpose, leadership, execution