The Challenge of Companies and Rock Bands

brand-as-business bit:  The other night I got to attend “An Evening with Switchfoot,” an intimate experience in which the popular rock band played a few sets and talked about their music.  Band leader John Foreman described one of the challenges they face, and it sounded awful lot like what I hear from business leaders as they build their companies:

There’s a bell curve of a song.  When you’re writing it, you’re really passionate.  Then the group has to learn it as a band, and sometimes it’s not quite right, but there’s a lot of passion.  Then you get to the top and you’re playing it really well, and then you come down the other side [of the curve] and the challenge is how to play it as inspired as when you first learned it.

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