Writing a book can be tedious and grueling at times.  Having written three books, I can attest that organizing all those ideas in your head and then conveying them in written word, 60,000+ words actually, is not for the faint of heart.  But one of the hardest parts of writing a book is choosing a […]


Last week marked the one-year anniversary of the launch of my book, What Great Brands Do:  The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass).  Writing, publishing, and launching the book was extremely rewarding — it was also a learning experience.  Since this was my first book, I learned a lot of […]