writing a book Archives - Denise Lee Yohn

07.10.18

How I Did It: Choosing a Book Title

Writing a book can be tedious and grueling at times. Having written three books, I can attest that organizing all those ideas in your head and then conveying them in written word, 60,000+ words actually, is not for the faint of heart. But one of the hardest parts of writing a book is choosing a […]

02.02.15

What You Need to Know About Writing and Publishing a Book

Last week marked the one-year anniversary of the launch of my book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass). Writing, publishing, and launching the book was extremely rewarding — it was also a learning experience. Since this was my first book, I learned a lot of […]