My “brands to watch” post was such a hit last year, I thought I’d share who I will be keeping my eye on in 2014.  Some of these brands are sure to grow in the coming year, the future of others is less certain – but I’m pretty sure we’ll be hearing a lot about […]


As 2009 draws to a close, I thought I’d take a quick look back at significant developments of the past year.  And what a year it’s been, hasn’t it?! Last January, I don’t think any of us could have predicted how bad things would get (the economic downtown, collapse of the automotive industry, Adam Lambert’s […]


The following is a guest post from Dan Phillips, the co-founder of Skybend, a design and brand company focused on helping businesses navigate the gauntlet of electronic media. A classically trained artist turned graphics designer turned entrepreneur, Dan brings his unique perspective to branding efforts for businesses around the country. Contact Dan through his website […]


Five years ago this month, I became an independent! Yep – back in September of 2004, I followed the advice of a book title I heard of (“Feel the Fear and Do It Anyway”) and resigned my VP/GM Brand and Strategy post at Sony Electronics, Inc. to hang out a shingle as an independent brand […]


This post was inspired by a recent tweet from Gabriel Rossi, a “branding strategist” (as he calls himself) based in Sao Paulo — I’ve had the pleasure of meeting Gabriel through my blog and Twitter […]


I just ran a series on Twitter about the things I’ve learned about business (and life) from watching “The Biggest Loser.”  I started watching the show because a client of mine is a sponsor, but I got hooked by the valuable lessons it teaches (and the drama, of course!) #1 lesson:  keep metrics simple; the […]


After monitoring Twitter for awhile, I’m taking the plunge — considering it a 30 day experiment — please follow me (@deniseleeyohn) and give me feedback, ok?  also let me know if you’d like me to follow you — thanks! […]