“Great brands ignore trends” is one of the principles in my new book, What Great Brands Do, that has consistently been coming up in the interviews I’ve been doing about the book.  It’s just so counter-intuitive.  In fact, just last Friday, Jim Blasingame of The Small Business Advocate show, asked me about it in his radio […]

Upon brainstorming business plan ideas, have you ever thought that following a trend is the surest path to success?  Maybe you’ve thought “if only we could just tap into the healthy eating trend…” or “everyone now uses their mobile device to do everything so we better have a mobile offering so we can take advantage […]