12.10.15

Thank You

“Thank you” — two simple words that we probably don’t say often enough — and hear even less frequently — at least, not sincerely.  And yet, gratitude may be the most important posture to adopt when relating to others.  The folks over at Bulldog Drummond have curated a selection of essays on the theme “Gratitude […]

brand-as-business bit:  My latest Brand New Perspectives column in QSR Magazine answers a QSR operator’s question about keeping customers coming back. The piece outlines my thoughts on increasing purchase frequency — an objective of practically every marketer — I would be remiss if I didn’t mention the effectiveness of a heart-felt ‘thank you.’  Said with […]