(Welcome to the newest brand experience brief. In each of these short videos, I provide an audit and analysis of a new or interesting restaurant or retail concept.) Denny’s is embracing the brand positioning “America’s Favorite Diner.” Its new flagship location on Las Vegas’s Fremont Street reflects this new positioning, while including several Las Vegas […]
repositioning
10.03.12
Brand Romney
On the day of the first Presidential debate, I thought it might be helpful to look at the Presidential contest through a brand lens. […]