From What Great Brands Do: With great brands, company culture and customer experience are inextricably linked. other quotes: your brand can ’t just be a promise; it must be a promise delivered a brand is what you do when you can’t see any daylight between… […]
From What Great Brands Do: Your brand can ’t just be a promise; it must be a promise delivered. other quotes: a brand is what you do when you can’t see any daylight between… […]
From What Great Brands Do: Simply put, your brand is what your company does and how you do it. Your brand is not what you say you are — it’s what you do. […]
Here are the first in a new series of posters intended to inspire fresh thinking about brands and brand-building. Each poster features a quote from my new book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest. I’ll release these regularly here and on #WGBD, the virtual collage of […]