On the eve of a special Apple event, it seems the allure of the Apple brand is as strong as ever.  “We have something you really have to see. And touch,” declares the invitation to the March 7th media event.  Quite a buzz has been building up! I don’t know if tomorrow’s announcement will impress […]

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The fundamental tensions which companies must manage well was the primary topic of a panel I spoke on last week.  We discussed H2OAudio, a company which makes waterproof cases, waterproof headphones/headsets, and waterproof armbands for iPods and MP3 players. […]

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Late last month the business world suffered a tremendous loss with the passing of C.K. Prahalad. Harvard Business Review is not exaggerating when it calls Prahalad, one of the world’s “wisest and most influential management thinkers.”  I “discovered” Prahalad during my time at Sony, when my primary responsibilities transitioned from working on discrete projects and […]

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I just returned from a great trip to CES, the Consumer Electronics Show.  There was a lot of excitement around new, innovative products and it seemed like important deals and connections were being made – it was an energizing way to start off the new year! I particularly enjoyed participating in some breakout sessions in […]

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Once again I find myself writing a post triggered by a New York Times article on the mobile category.  Last Monday it was about the different strategies brands are taking with their mobile application offerings.  Today this post introduces some thoughts based on the piece, “AT&T Takes the Blame, Even for the iPhone’s Faults.” […]

The series on brand value creation continues today with a look at how brands create value for companies in their Internal Business Processes.   Although a brand’s ability to create value from the Financial and Customer perspectives is probably the most important, its impact on Internal Business Processes is the most fundamental. […]