Making a change to your name may be one of the most difficult — and risky — undertakings for a growing brand. But that’s what PIRCH, the new Fixtures Living, just did. Joining me today for a fascinating discussion is PIRCH CEO Jeffery Sears. Jeffery is a seasoned executive and entrepreneur with extensive experiences with corporate […]
(Here’s a new Brand Experience Brief — if you’d like to suggest a brand experience at a new or interesting restaurant or retail concept for me to audit, please email me at mail [at] deniseleeyohn [dot] com.) PIRCH, the new Fixtures Living, shows how you can transcend your category and create an emotional, memorable, and distinctive customer experience, […]