Celebrating my 20th anniversary of being an independent practitioner! As I reflect on my journey, I’m convinced that “culture” is as important for solopreneurs, coaches, and freelancers as it is for companies of thousands. Check out my thoughts on brand-culture fusion and why it matters for people who are self-employed. Let me know what you […]

branding speaker denise lee yohn

Here are three juicy audio interviews for your listening pleasure: Bill Horan, host of the “Secrets of Success” show on WHPC radio, asked me to explain how I selected the brands for my book What Great Brands Do.  Listen to our interview to hear the measures I used to qualify a great brand — as […]

(Check out this Brand Experience Brief — the latest in my series of video briefings about the brand experiences at new or interesting restaurant or retail concepts.) This brief takes a slight departure from my usual briefings — the experience I’m covering is the George W. Bush Presidential Museum and the brand is George W. Bush, […]


Personal branding is one of those topics that a lot of people talk about but few get it right.  Here to set the record straight is branding expert Karen Kang. Karen Kang is the author of Branding Pays:  The Five Step System to Reinvent Your Personal Brand, a great new book on why a personal […]


As 2009 draws to a close, I thought I’d take a quick look back at significant developments of the past year.  And what a year it’s been, hasn’t it?! Last January, I don’t think any of us could have predicted how bad things would get (the economic downtown, collapse of the automotive industry, Adam Lambert’s […]


brand you?

Personal branding seems to have re-emerged as a hot topic.  The concept introduced by Tom Peters over 10 years ago is now back on everyone’s radar screens […]