“Differentiate or die” is probably a familiar mantra to all; and there’s a well-established albeit less pithy corollary – don’t sell the category, sell your brand.  After all, given the overcrowded nature of most categories, the hope of success for most brands rests on their ability to stand out from their numerous competitors.  And promoting […]

One of the things I love to do when traveling on business is checking out new restaurant concepts.  On a recent visit to Chicago, I visited Protein Bar and I haven’t stopped thinking about the brand since. […]