(“brand book bites” are book write-ups that highlight the most interesting brand stories in the latest best-selling books.  Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) –  the book:  Converge:  Transforming Business at the Intersection of Marketing and Technology – the ultimate business card for Razorfish, […]


When I worked as a consumer research analyst for Spiegel catalogs (my first job out of college!), we used to talk about the three critical points in a customer’s experience with our brand: […]